User Experience and Likelihood to Recommend: Linking UX and Net Promoter Score 2012 Conference proceedings:
User Experience Professionals' Association International Conference
7 pages
User Experience and Likelihood to Recommend: Linking UX and Net Promoter Score
User Experience Professionals' Association International Conference
This study reports on a two-year survey in which user experience attributes, e.g. ease-of-use, were found to contribute significantly to users' willingness to recommend a product. It is a case study which applies a model of customer satisfaction from the field of Customer Loyalty to the field of Software User Experience.
